4. Consumers or their authorized agents should be able to exercise these options through easily accessible self-serve tools.

4. Businesses should provide consumers or their authorized agents with easily accessible means to allow consumers and their children to obtain their personal information, to delete it, or correct it, and to opt-out of its sale and the sharing across business platforms, services, businesses and devices, and to limit the use of their sensitive personal information.

4. Consumers or their authorized agents should be able to exercise these options through easily accessible self-serve tools.