Proposition 24 – November 3rd, 2020
1879. (19-0021A1)
AMENDS CONSUMER PRIVACY LAWS. INITIATIVE STATUTE.
Permits consumers to:
(1) prevent businesses from sharing personal information;
(2) correct inaccurate personal information; and
(3) limit businesses’ use of “sensitive personal information”—such as:
- precise geolocation; race; ethnicity; religion; genetic data; union membership; private communications; and certain sexual orientation, health, and biometric information.
- Changes criteria for which businesses must comply with these laws.
- Prohibits businesses’ retention of personal information for longer than reasonably necessary.
- Triples maximum penalties for violations concerning consumers under age 16.
- Establishes California Privacy Protection Agency to enforce and implement consumer privacy laws, and impose administrative fines.
- Requires adoption of substantive regulations. Summary of estimate by Legislative Analyst and Director of Finance of fiscal impact on state and local governments:
Increased annual state costs of roughly $10 million for a new state agency to monitor compliance and enforcement of consumer privacy laws.
Increased state costs, potentially reaching the low millions of dollars annually, from increased workload to DOJ and the state courts, some or all of which would be offset by penalty revenues. Unknown impact on state and local tax revenues due to economic effects resulting from new requirements on businesses to protect consumer information. (19-0021A1.)
Published 27 October 2020